The Map Pack Blog

By Buddy Rathmell
•
June 4, 2025
With the rise of AI-powered search engines like Google’s SGE (Search Generative Experience), traditional SEO strategies are evolving. Generative Engine Optimization (GEO) is the new frontier, optimizing content not just for rankings, but for AI-generated responses. In this guide, we’ll break down: ✅ What GEO is and why it matters ✅ How AI search engines like Google SGE work ✅ Key GEO strategies to future-proof your SEO ✅ Common GEO mistakes to avoid
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