The Map Pack Blog

By Buddy Rathmell
•
July 2, 2025
In today’s digital landscape, it’s no longer enough to have a well-designed website with quality content. To truly stand out, your website must be optimized for search engines and modern technologies. One crucial aspect of optimization is implementing website schema. In this blog post, we’ll explore what website schema is, why it’s important, and how it can benefit your business, including enhancing your performance in voice search and Large Language Model (LLM) search. Plus, we’ll guide you through the steps to create your own schema with a helpful ChatGPT prompt.

By Buddy Rathmell
•
June 4, 2025
With the rise of AI-powered search engines like Google’s SGE (Search Generative Experience), traditional SEO strategies are evolving. Generative Engine Optimization (GEO) is the new frontier, optimizing content not just for rankings, but for AI-generated responses. In this guide, we’ll break down: ✅ What GEO is and why it matters ✅ How AI search engines like Google SGE work ✅ Key GEO strategies to future-proof your SEO ✅ Common GEO mistakes to avoid
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