The Map Pack Blog

By Buddy Rathmell June 4, 2025
With the rise of AI-powered search engines like Google’s SGE (Search Generative Experience), traditional SEO strategies are evolving. Generative Engine Optimization (GEO) is the new frontier, optimizing content not just for rankings, but for AI-generated responses. In this guide, we’ll break down: ✅ What GEO is and why it matters ✅ How AI search engines like Google SGE work ✅ Key GEO strategies to future-proof your SEO ✅ Common GEO mistakes to avoid 
A person is pointing at the google search bar on a tablet.
By Buddy Rathmell May 15, 2025
Featured snippets drive massive free traffic—but you need a strategic approach to win them.
A group of home service business owners are posing for a picture in front of a house.
By Buddy Rathmell May 12, 2025
Google My Business categories help your profile show for relevant searches in Google Maps and Local 3-Pack and help potential customers find local businesses when performing localized searches. Choose the one that fits your business.
A person is typing on a laptop computer on a wooden table.
By Buddy Rathmell May 9, 2025
The Google Business Profile (formerly Google My Business) Q&A feature allows customers to ask and get quick answers about your business. However, many businesses overlook this tool during setup, missing opportunities to engage leads and provide key information.
Want more visitors to your website? The key is writing blog posts that both engage readers and rank
By Buddy Rathmell May 7, 2025
Want more visitors to your website? The key is writing blog posts that both engage readers and rank well in search engines. Follow these 10 SEO-optimized writing tips to attract more organic traffic and grow your audience.

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