The Map Pack Blog

By Buddy Rathmell July 31, 2025
Google’s AI is rewriting the rules of local search. With AI Overviews and generative search results , businesses must adapt or risk losing visibility. At Map Winners , we’ve been testing and refining strategies to ensure our clients dominate in this new era.  This guide breaks down the 10 most critical AI-driven local SEO tactics for 2025—proven to boost rankings in both traditional and AI-powered search.
By Buddy Rathmell July 21, 2025
Hyper-Local Content & "Near Me" 2.0: How to Win the Local Search Game in 2025
By Buddy Rathmell July 18, 2025
What Exactly Are Google’s SGE & AI Overviews?
By Buddy Rathmell July 14, 2025
What is Active GBP Management?
By Buddy Rathmell July 9, 2025
Why GBP Is Your Local SEO Powerhouse
By Buddy Rathmell July 2, 2025
In today’s digital landscape, it’s no longer enough to have a well-designed website with quality content. To truly stand out, your website must be optimized for search engines and modern technologies. One crucial aspect of optimization is implementing website schema. In this blog post, we’ll explore what website schema is, why it’s important, and how it can benefit your business, including enhancing your performance in voice search and Large Language Model (LLM) search. Plus, we’ll guide you through the steps to create your own schema with a helpful ChatGPT prompt.
By Buddy Rathmell June 4, 2025
With the rise of AI-powered search engines like Google’s SGE (Search Generative Experience), traditional SEO strategies are evolving. Generative Engine Optimization (GEO) is the new frontier, optimizing content not just for rankings, but for AI-generated responses. In this guide, we’ll break down: ✅ What GEO is and why it matters ✅ How AI search engines like Google SGE work ✅ Key GEO strategies to future-proof your SEO ✅ Common GEO mistakes to avoid 
A person is pointing at the google search bar on a tablet.
By Buddy Rathmell May 15, 2025
Featured snippets drive massive free traffic—but you need a strategic approach to win them.
A group of home service business owners are posing for a picture in front of a house.
By Buddy Rathmell May 12, 2025
Google My Business categories help your profile show for relevant searches in Google Maps and Local 3-Pack and help potential customers find local businesses when performing localized searches. Choose the one that fits your business.
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