--- title: "Transforming Real Estate Case Study | Map Winners" url: https://www.mapwinners.com/transforming-real-estate description: "Case study: a real estate agent ranking below 20th climbed to the top 3 (Oct 2024-Apr 2025) with Map Winners' local SEO, consistent inbound leads, no ad spend." --- [Home](https://www.mapwinners.com/) [Case Studies](https://www.mapwinners.com/insights/case-studies) Transforming Real Estate Real Estate · Case study # No ads. Just organic growth to the top. How a real estate agent went from ranking 20+ to the top 3, with a steady stream of inbound leads and no paid ads. 20+ → Top 3 Local market ranking 6 months October 2024 to April 2025 $0 Spent on ads ## The challenge This agent ranked below 20th for nearly every local keyword and wanted to attract local buyers and sellers without relying on paid advertising. ## What Map Winners did 1. 01 #### Optimized the Google Business Profile Targeted service areas with keyword-rich, intent-driven descriptions. 2. 02 #### Built citations and fixed NAP Corrected name, address, and phone inconsistencies across the web for stronger trust signals. 3. 03 #### Used heatmap tracking to guide the work Let real ranking data drive each optimization. 4. 04 #### Added weekly posts and service updates Kept the profile active to boost engagement and relevance. ## The results From October 2024 to April 2025, the agent moved from position 20+ to the top 3 in their local market, achieving consistent inbound lead flow with no ad spend, and now ranking for terms like "real estate agent near me." Backed by Map Winners' 200% ROI guarantee. Founder **Buddy Rathmell** has spent the last several years focused entirely on Google Business Profiles and local SEO. This is the same system, run for you. Case study by Map Winners ### Buddy Rathmell Founder, Map Winners Buddy Rathmell has worked in and around search since the late 1990s, and has spent the last several years focused entirely on Google Business Profiles and local SEO. Through Map Winners he has guided **75+ local businesses** to a combined **$112M+ in revenue**, and backs the work with a **200% ROI guarantee**. He writes and speaks regularly on how AI is reshaping the way customers find local businesses. [More about Buddy & the team →](https://www.mapwinners.com/about) ### Not sure where you stand? Get a free, no-pressure look at your Google Maps rankings and where AI does (or doesn't) mention you. [Get my free audit](https://www.mapwinners.com/free-seo-audit/) [Or book a strategy call →](https://www.mapwinners.com/contact) More results ## More case studies [All case studies](https://www.mapwinners.com/insights/case-studies) Solar ### Eyekandi Solar A solar company with no Google presence grew from $350K to $1.7M in annual sales. [Read case study →](https://www.mapwinners.com/eyekandi-solar) Multi-Location ### Nationwide Crypto ATM Consistent, optimized visibility across 540 crypto ATM locations nationwide. [Read case study →](https://www.mapwinners.com/crypto-atm) Dental ### 1 Dentist, 100 Smiles A dentist went from 20th to the top 3 and fully booked in about 60 days. [Read case study →](https://www.mapwinners.com/dentist-smiles) ![Map Winners](https://www.mapwinners.com/assets/mapwinners-logo-blue.svg) ## Ready to win your local market? Get a Local SEO & GEO strategy call. We'll show you exactly where you stand on the map, where AI mentions you (or doesn't), and the fastest path to more calls. [Book my strategy call](https://www.mapwinners.com/contact) [See client results](https://www.mapwinners.com/insights/case-studies) No pressure, no obligation, just a clear look at your local visibility. ![Buddy Rathmell, Founder of Map Winners](https://www.mapwinners.com/assets/buddy-rathmell.jpg) **Buddy Rathmell** Founder, Map Winners