From Local Invisibility to $1.7 Million in Sales

When Eyekandi Solar in Thailand teamed up with Map Winners for a boost in their digital presence, the results were nothing short of electrifying. By harnessing the power of SEO optimization and honing in on local SEO strategies, they were able to rank on Google for solar-related keywords within their service areas. The outcome? A staggering climb from $350k to $950k in just 12 months. Now, this shining local business basks in the glow of $1.7 million in annual sales. Dive into our case study to discover how targeted SEO can get more sales and energize your business growth.

The Challenge: Low Visibility in a High-Demand Market

Solar energy is one of the fastest-growing industries worldwide. However, with great demand comes great competition. Eyekandi Solar struggled to gain visibility in local search results. Their Google Maps rankings were non-existent, and their potential customers couldn’t find them among the sea of competitors. This lack of visibility translated directly into missed opportunities and stagnant sales growth.

Key Pain Points:

• Poor Google Maps visibility, with no presence in the top search results.

• Lack of optimized online listings to attract local customers.

• Stiff competition from larger solar companies with better SEO strategies.

The Strategy: A Tailored Approach to SEO and Google Maps Optimization

Map Winners’ team stepped in with a comprehensive and tailored local SEO strategy. The focus was clear: to optimize Eyekandi Solar’s online presence, improve their rankings, and attract high-intent local customers.

Step 1: Google Maps Optimization

The first step was to establish a strong foundation on Google Maps. The team audited Eyekandi Solar’s Google My Business (GMB) profile to ensure accurate information and full optimization. This included:

• Updating the business name, address, and phone number (NAP) to ensure consistency across all platforms.

• Adding high-quality photos showcasing their solar installations.

• Crafting an engaging business description rich in relevant keywords like “solar panel installation” and “local solar solutions.”

Step 2: Local Keyword Integration

Map Winners conducted in-depth keyword research to identify high-volume, low-competition keywords relevant to Eyekandi Solar’s services. These keywords were strategically incorporated into:

• GMB descriptions.

• Website meta titles and descriptions.

• Blog posts and service pages.

Step 3: Competitor Analysis

Analyzing competitors was a critical step in understanding the market landscape. Map Winners identified gaps in competitors’ strategies and capitalized on them by:

• Targeting underserved locations.

• Highlighting unique selling points, such as Eyekandi Solar’s eco-friendly practices and advanced technology.

Step 4: Review Generation and Management

Customer reviews play a pivotal role in Google Maps rankings. The team implemented a review generation strategy to encourage satisfied customers to leave positive reviews, boosting both rankings and credibility.

Step 5: Continuous Monitoring and Adjustments

SEO is not a one-time effort. Map Winners monitored Eyekandi Solar’s rankings, traffic, and engagement metrics, making adjustments as needed to maintain and improve their visibility.

The Results: A Solar Success Story

The results were nothing short of transformative. In just a few months, Eyekandi Solar’s online visibility skyrocketed, directly impacting their bottom line.

Key Metrics:

• Google Maps Rankings: Eyekandi Solar climbed to the top three positions for their primary keywords, ensuring they were prominently displayed to potential customers.

• Lead Generation: The optimized online presence resulted in a significant increase in inquiries and bookings.

• Revenue Growth: From previously struggling to gain traction, Eyekandi Solar achieved $1.7 million in sales within months of implementing Map Winners’ strategies.

Lessons from Eyekandi Solar’s Success

Eyekandi Solar’s story offers valuable insights for other businesses aiming to improve their online visibility and drive growth:

1. Local SEO Matters

For businesses targeting a local audience, ranking on Google Maps is non-negotiable. A well-optimized Google My Business profile can significantly enhance your visibility and attract high-intent customers.

2. Keywords Are King

Choosing the right keywords is crucial. Focus on terms that reflect customer intent and address their specific needs. For Eyekandi Solar, phrases like “local solar panel installation” and “solar solutions near me” drove relevant traffic.

3. Reviews Build Trust

Customer reviews are not just for rankings—they build trust. Encourage satisfied customers to leave detailed reviews highlighting their positive experiences.

4. Ongoing Effort Is Essential

SEO success requires consistent effort. Regular monitoring and adjustments ensure your business stays ahead of the competition.

How Map Winners Can Help Your Business

If Eyekandi Solar’s journey inspires you, imagine what Map Winners can do for your business. Whether you’re a small local startup or an established enterprise, our proven strategies can help you:

• Rank in the top positions on Google Maps.

• Drive more leads and inquiries.

• Increase your revenue and achieve sustainable growth.

Ready to rank higher and grow faster? Contact us now to get started!