---
title: "Illuminating Washington Case Study | Map Winners"
url: https://www.mapwinners.com/lighting-company
description: "Case study: Illuminating Washington was buried beyond position 20. Map Winners' local SEO now has it dominating 85%+ of yard-lighting searches in its city, no ad spend."
---

[Home](https://www.mapwinners.com/) [Case Studies](https://www.mapwinners.com/insights/case-studies) Illuminating Washington

Home Services · Case study

# Lighting up the map, one search at a time

From hard-to-rank to dominating more than 85% of local searches for yard lighting.

85%+ Of local yard-lighting searches

$0 Spent on ads

Long-term Authority built to last

## The challenge

Despite excellent work, Illuminating Washington was buried beyond position 20 for "yard lighting" and related searches across most of its service areas.

## What Map Winners did

1. 01

#### Optimized the profile for high-intent keywords

Focused on ready-to-buy terms like "landscape lighting" and "outdoor lighting installers."

2. 02

#### Doubled down on geographic relevance

Built strong local relevance across their Washington service areas.

3. 03

#### Showcased real work

Uploaded optimized images, client project photos, and consistent profile posts to build trust and engagement.

## The results

Illuminating Washington now dominates more than 85% of yard-lighting-related searches in its city. Rankings improved steadily over several months into durable, long-term authority, driving consistent leads and stronger brand recognition, with no ad spend.

Backed by Map Winners' 200% ROI guarantee. Founder **Buddy Rathmell**  has spent the last several years focused entirely on Google Business Profiles and local SEO. This is the same system, run for you.

Case study by Map Winners

### Buddy Rathmell

Founder, Map Winners

Buddy Rathmell has worked in and around search since the late 1990s, and has spent the last several years focused entirely on Google Business Profiles and local SEO. Through Map Winners he has guided **75+ local businesses**  to a combined **$112M+ in revenue**, and backs the work with a **200% ROI guarantee**. He writes and speaks regularly on how AI is reshaping the way customers find local businesses.

[More about Buddy & the team →](https://www.mapwinners.com/about)

### Not sure where you stand?

Get a free, no-pressure look at your Google Maps rankings and where AI does (or doesn't) mention you.

[Get my free audit](https://www.mapwinners.com/free-seo-audit/) [Or book a strategy call →](https://www.mapwinners.com/contact)

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![Map Winners](https://www.mapwinners.com/assets/mapwinners-logo-blue.svg)

## Ready to win your  
local market?

Get a Local SEO & GEO strategy call. We'll show you exactly where you stand on the map, where AI mentions you (or doesn't), and the fastest path to more calls.

[Book my strategy call](https://www.mapwinners.com/contact) [See client results](https://www.mapwinners.com/insights/case-studies)

No pressure, no obligation, just a clear look at your local visibility.

![Buddy Rathmell, Founder of Map Winners](https://www.mapwinners.com/assets/buddy-rathmell.jpg)

**Buddy Rathmell** Founder, Map Winners