---
title: "1 Dentist, 100 Smiles Case Study | Map Winners"
url: https://www.mapwinners.com/dentist-smiles
description: "Case study: a dental practice ranked outside the top 20 climbed to the top 3 in about 60 days with Map Winners' Google Business Profile and local SEO work, no ads."
---

[Home](https://www.mapwinners.com/) [Case Studies](https://www.mapwinners.com/insights/case-studies) 1 Dentist, 100 Smiles

Dental · Case study

# From invisible to fully booked in 60 days

How we moved a local dentist from 20th position to the top 3 and boosted patient bookings, without ads.

20th → Top 3 Local ranking, in ~60 days

60 days To fully booked

Multiple High-value keywords dominated

## The challenge

This dental practice ranked outside the top 20 for dental searches in its area and struggled to attract new patients online consistently.

## What Map Winners did

1. 01

#### Created and optimized a Google Business Profile

Built a fully compliant profile focused on local dental service categories.

2. 02

#### Targeted high-intent dental keywords

Optimized for search-focused services like "teeth whitening" and "emergency dental care."

3. 03

#### Launched weekly content and service updates

Kept the profile active with regular posts tailored to how patients actually search.

4. 04

#### Tracked heatmaps and adjusted strategy

Used ranking heatmaps to optimize weekly and lock in top-3 placement.

## The results

Between February and April, the practice jumped from 20th to the top 3 across its local area, driving a significant increase in new-patient bookings and inbound calls, and now dominating search for multiple high-value dental keywords.

Backed by Map Winners' 200% ROI guarantee. Founder **Buddy Rathmell**  has spent the last several years focused entirely on Google Business Profiles and local SEO. This is the same system, run for you.

Case study by Map Winners

### Buddy Rathmell

Founder, Map Winners

Buddy Rathmell has worked in and around search since the late 1990s, and has spent the last several years focused entirely on Google Business Profiles and local SEO. Through Map Winners he has guided **75+ local businesses**  to a combined **$112M+ in revenue**, and backs the work with a **200% ROI guarantee**. He writes and speaks regularly on how AI is reshaping the way customers find local businesses.

[More about Buddy & the team →](https://www.mapwinners.com/about)

### Not sure where you stand?

Get a free, no-pressure look at your Google Maps rankings and where AI does (or doesn't) mention you.

[Get my free audit](https://www.mapwinners.com/free-seo-audit/) [Or book a strategy call →](https://www.mapwinners.com/contact)

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![Map Winners](https://www.mapwinners.com/assets/mapwinners-logo-blue.svg)

## Ready to win your  
local market?

Get a Local SEO & GEO strategy call. We'll show you exactly where you stand on the map, where AI mentions you (or doesn't), and the fastest path to more calls.

[Book my strategy call](https://www.mapwinners.com/contact) [See client results](https://www.mapwinners.com/insights/case-studies)

No pressure, no obligation, just a clear look at your local visibility.

![Buddy Rathmell, Founder of Map Winners](https://www.mapwinners.com/assets/buddy-rathmell.jpg)

**Buddy Rathmell** Founder, Map Winners