---
title: "About Map Winners & Buddy Rathmell | Local SEO & GEO Agency"
url: https://www.mapwinners.com/about
description: "Map Winners is a Local SEO, Google Maps, and GEO agency founded by Buddy Rathmell, helping 75+ local businesses generate $112M+ in revenue with a 200% ROI guarantee."
---

[Home](https://www.mapwinners.com/) About

About Map Winners

# We turn local visibility into real customers

Map Winners is a Local SEO, Google Maps, and Generative Engine Optimization agency helping local businesses build predictable lead generation they actually own.

$112M+ Revenue generated

75+ Businesses managed

200% ROI, or we work free

50-250% More calls, quotes & requests

## Our mission

Map Winners exists to help local business owners build predictable, long-term lead generation that reduces their dependence on paid advertising and creates sustainable growth. Too many great local businesses stay invisible while worse competitors show up first, simply because no one optimized their presence on the map and in AI search.

We fix that. We rank you where customers are looking, get you recommended by AI, and wire it all into a system that captures every lead. Then we back it with a **200% ROI guarantee**, because we only win when you win.

## Founder: Buddy Rathmell

![Buddy Rathmell, Founder and CEO of Map Winners](https://www.mapwinners.com/assets/buddy-rathmell.jpg)

Buddy Rathmell has spent his whole career close to the technology that decides how people find businesses. He started in IT at a **Fortune 500 company in 1997**, made his first money online with **Google AdWords in 2003**, and moved into **SEO in 2010**. For the last several years he has focused entirely on **Google Business Profiles and local SEO**, the exact discipline Map Winners is built on.

Under his leadership, Map Winners has guided **75+ local businesses**  to a combined **$112M+ in revenue**, delivering **50-250% increases in calls, quotes, and requests**  for optimization clients. Buddy is also an author and speaker on local search and the shift toward AI-driven discovery, and built Map Winners' AI-powered profile audit tool to make expert-level analysis accessible to any owner.

**Buddy Rathmell, Founder:**  "Business owners don't need more buzzwords. They need to show up when a customer is looking, and they need that call to get answered. That's the whole job."

## Buddy and his team

Buddy leads a dedicated team that handles strategy, onboarding, and the hands-on SEO work behind every account. You're never handed off to a faceless queue. You get a small, accountable team that explains what it's doing in plain language and ties every move back to real, measurable results.

## Why owners trust us

- A 200% ROI guarantee: if you don't rank, we keep working free until you do
- Transparent, plain-language reporting you can actually understand
- Real geo-grid data showing exactly where you rank and why
- Experience across 75+ local businesses and many industries
- A focus on lead generation you own, not ad spend you rent

Meet the founder

### Buddy Rathmell

Founder, Map Winners

Buddy Rathmell has worked in and around search since the late 1990s, and has spent the last several years focused entirely on Google Business Profiles and local SEO. Through Map Winners he has guided **75+ local businesses**  to a combined **$112M+ in revenue**, and backs the work with a **200% ROI guarantee**. He writes and speaks regularly on how AI is reshaping the way customers find local businesses.

[More about Buddy & the team →](https://www.mapwinners.com/about)

### Not sure where you stand?

Get a free, no-pressure look at your Google Maps rankings and where AI does (or doesn't) mention you.

[Get my free audit](https://www.mapwinners.com/free-seo-audit/) [Or book a strategy call →](https://www.mapwinners.com/contact)

Podcasts & appearances

## Buddy on the mic

**Nikonomics** From $350k to $1.7M Using This Little Known Google Tool

**Millionaire University** Creating a Google Business Profile: Strategies for Optimized Local Reach

**Construct Your Life · Austin Linney** Wanderlust Wisdom in business with Buddy Rathmell

**Lead IN · Leadhub** Resilience, community and global connections

![Map Winners](https://www.mapwinners.com/assets/mapwinners-logo-blue.svg)

## Ready to win your  
local market?

Get a Local SEO & GEO strategy call. We'll show you exactly where you stand on the map, where AI mentions you (or doesn't), and the fastest path to more calls.

[Book my strategy call](https://www.mapwinners.com/contact) [See client results](https://www.mapwinners.com/insights/case-studies)

No pressure, no obligation, just a clear look at your local visibility.

![Buddy Rathmell, Founder of Map Winners](https://www.mapwinners.com/assets/buddy-rathmell.jpg)

**Buddy Rathmell** Founder, Map Winners